Personal Space – juggling closeness and privacy

One of our family’s treats each year is to attend concerts at the Montreux Jazz Festival. We have been doing this for the last 4 festivals – seeing acts ranging from Adele to Status Quo to Mumford & Sons to Mark Ronson to Alicia Keys. Our children started doing this when they were 9 & 10 – and we always buy tickets to stand to get to the front and enjoy the music.

This year, our treat was to watch Sting at the Stravinski Auditorium. Standing tickets were behind about 12 rows of seats – and getting there early to queue was important. We took some friends and their children – and commenced our queuing at 5:30 – with doors opening at 7pm. We got 4th place in the queue! When the barriers came down, we rushed up the stairs to find the auditorium doors closed – and 35 minutes later we

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were finally let in to bag our place. We found a nice space up against the barrier and next to a TV camera stand with a clear view for the youngsters in the party (ranging from 12-16 years).

What intrigued me is the dynamic of trying to keep your “personal space” in these situations. It’s fun standing up and being able to move around (I can’t call it dancing!!). However, there is a tension about keeping your space and not letting people push in or get too close. We spotted a couple of young girls about 4 layers back (they were 8 & 9 years old attending their first concert). Their view was totally blocked by our party – so we negotiated with those around us to budge up and their mum and dad were able to send them to the front to enjoy! That was the nice bit… The girls headed off to bed at the interval – and then the spaces changed … and suddenly there was an issue! My friend, Sally, got “monstered” from behind by a couple. Firstly, the man got too close to Sally – then the lady insisted on pushing her handbag into her back (and that of a Swiss lady next to her). Eventually, a highly vocal row broke out (as Sting was performing one of his quiet numbers). It was all very tense and uncomfortable. As a solution, I swapped places with Sally … and the lady got bored with poking me in the back with her handbag after another couple of numbers.

We are so used to having our space – and the nicer the life we lead, the less we like the crush of the Tube trains and the chaos of the Easyjet airline queues. Recently, Sir Terence Conran, one of Britain’s best loved designers, said: “…space is undoubtedly going to be the greatest luxury of the 21st century.” He’s definitely right…

I’m just reading a book called “Tales from Facebook” by Daniel Miller. It was recommended to my by my Twitter friend @SadGrimm – and is proving to be a cracking read with a “short story” style helping to present the research. The Facebook focussed research is very relevant to the real-life scenario above. Here is a brief excerpt:-

“You simply can’t have both closeness and privacy. You cant have support without claustrophobia. You can’t have this degree of friendship without the risk of explosive quarreling. Either everything is more socially intense or none of it is.”

As we build our Personal Networks in real life – or online with social media networks like Facebook, LinkedIn and “new kid on the block” Google+ – we will continue to juggle (and make compromises on) closeness and privacy.

Visualising Who You Know – Cool vs. Scary – Impressed vs. Concerned

I just checked my LinkedIn home page – and one of my connections had commented on a video by a new business called Viewdle. Take a look at it below:-

Absolutely brilliant, mind-boggling video. Before I get on to the rest of the blog, here were the first two comments on my LinkedIn page about it:

Dr. Kim (Kyllesbech Larsen) “This is so cool that I get goosebumps (or am I scared?)”

Tim Lewis “Agreed Kim! I saw this at MWC and was impressed but concerned in equal measure”

I created this blog to track my journey of understanding the value of Personal Networks – and how to visualise them. Watching this video today gave me a fantastic glimpse

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in to the future – and I’m not sure how comfortable it made me feel! It leaps several levels about the visualisation of Personal Networks I had imagined.

One of the first thoughts I had was – “wouldn’t that be great built in to your glasses – so you never have that ‘they know me, but I’m so embarrassed I can’t remember their name.’ moment again!” However, the more I think about it – the phrase “beauty is only skin deep” comes to mind. Do I really want to know so much about everyone I meet? I’d like to judge them by their beauty or their “Digital Dossier”.

Our family are moving to a new city – and my wife and I walked out in Bath yesterday chatting about the future. One of the discussions was about out 13 year old son – and what he would be like when he was 18 and living in the city. I said that he’d be sneaking in to the house late at night and playing games with his mates on the Playstation 3. We both said – “no – it will be a Playstation 5 by then”. What will that beast be able to do – technology moves on at such a pace.

I hope in 5 years time I will meet people I know nothing about – and build a relationship “unwrapping the layers of the onion”. I’m worried that this might not be possible – everyone I meet will have an FBI style security briefing/”Digital Dossier” attached to them that will pop up on my iPhone 10! Anyone out there with a comment to re-assure me??? Off to check out Viewdle …

If LinkedIn closed down – would you REALLY miss it?

I’ve been wading through LinkedIn’s IPO registration document. It’s called an S-1 and can be found on the SEC site in the US. I used to spend time wading through these things when the main competitor in my photo business, Getty Images, were listing in the US. The language has got even drier and risk averse. Do have a read – but you will have to skip over a substantial part of the document that tells you why they might fail. Here’s a section I found particularly “entrepreneurial” … must have driven the “forward looking” execs mad…

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This prospectus, including the sections entitled “Prospectus Summary,” “Risk Factors,” “Use of Proceeds,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Business,” contains forward-looking statements. In some cases you can identify

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these statements by forward-looking words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “could,” “would,” “project,” “plan,” “expect” or the negative or plural of these words or similar expressions. These forward-looking statements include, but are not limited to, statements concerning the following: …………

I had been chatting to a friend about how we use social networking. He’s not a fan of LinkedIn – the classic argument of “you only go there if you are looking to find a new job”. However, he did make a good point: “If LinkedIn closed down tomorrow – would you really miss it?”

It got me thinking. Then today, I was pointed in the direction of a post from 2009 by Lea Woodward entitled “What If Twitter Went Down & Never Came Back Up?” How dependent are we on social media?

Let’s take a look at LinkedIn’s S-1 filing. The two elements that I highlighted – in amongst the legal backside watching – were:-

We believe we are transforming the way people work by connecting talent with opportunity at massive scale. Our goal is to provide a global platform capable of mapping every professional’s experience, skills and other relevant professional data to his or her professional graph, including connections with colleagues and business contacts.

and

Business Model with Powerful Network Effects. The size and growth of our member base, the number of enterprises and professional organizations that use our platform, and the amount of rich and accurate information generated by our members increase the value we deliver to all participants in our network. A larger member base provides more opportunities to form professional connections for members, as well as increased opportunities to identify and attract talent for enterprises and professional organizations. At the same time, an increasing number of enterprises and professional organizations accessing our network enhances the relevance for members who stand to benefit from professional insights and opportunities. We believe the breadth and depth of our network would be difficult to replicate and represents a significant competitive advantage.

It seems to me that in the trade for free use of LinkedIn’s platform – they are benefiting from the network effect immensely. Personally, I find LinkedIn an interesting peripheral service that helps get a perspective on who I know – and keeps me in touch with what they are doing.

Are the key relationships in my Personal Network supported or “managed” through LinkedIn. Definitely NOT!

If the doom and gloom of the LinkedIn prospectus all came home to roost – would I REALLY miss it? I got over SixDegrees.com closing down during the .com fall out over 10 years ago – so I could get over LinkedIn closing its doors too.

I’d be interested in hearing about how critical LinkedIn is to how you carry out your work. What’s your opinion?

[Have now created a LinkedIn Poll. Please take the time to vote –
http://linkd.in/gaeWb1]

What impression am I making? Who do I know? What do I know about them? … and many more questions – SUMMARY

Well, it’s been a great experience pulling together this three part series. I hope that in reading it, you have found some insight in to your Personal Network – I certainly have in writing it.

I’ve reviewed three new products/service – from MyWebCareer, Connected and Nimble. I have also had the privilege to interview the founders of each business.

The first step with each of these solutions is going off to the “cloud” and pulling together personal information

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from the likes of Twitter, Facebook, LinkedIn and Google. However, each solution has a different angle on aggregating this information.

I started this series of posts by asking a series of questions? They were:-

* What impression am I making?
* Who do I know?
* What do I know about them?

My exploration of the value of Personal Networks constantly throws up questions – and these are only three of many.

What impression am I making?

MyWebCareer, undoubtedly answers this question. Although, like everything in life – it’s only an opinion.

If you are developing and cultivating your Personal Network – you should be concerned about your “brand” and how you are perceived by your network. I don’t see any reason for not giving it a try – and using its clever scoring system to bench mark your Personal Brand and on-line presence. I’d also recommended this service to Personal Brand consultants (like Beth Campbell Duke) – it’s a simple way to get clients thinking about how they shape up … and how they can improve. I will certainly diary time each month for a brief review of which direction my MyWebCareer score is moving – and why.

So, this is the easy bit of the post – if you want this question answering .. then just log in to MyWebCareer.

Who do I know? What to I know about them?

This is a tough one. The undoubted, sure fire winner of the commercial race is Nimble! It’s driven by an inspirational founder, Jon Ferrara – with the conventional CRM customer base waiting with open arms for a Social CRM solution. It will work for SMEs (Small & Medium Enterprises) at all levels from management to sales staff to customers.

However, my interest is in Personal Networks. As regular readers will know, my favourite quote is from Mick Cope, who wrote the FT book, “Personal Networking”:-

“By professional networking I mean a set of close contacts or associates who will help deliver my value to market. The key thing is that these are people who will ‘help’ you in the market, THEY ARE NOT THE MARKET. Sorry for the full-on letters, but my definition of a network is ‘people who will help amplify my personal capital in the market’, not a bunch of friends and colleagues to whom I try to sell under the guise of giving them a great opportunity. Active management of these people is not networking; it is client relationship management, a whole different ball game…”

This is the third time I’ve quoted this in my blog – it sums up the idea of a Personal Network for me. Mick will be charging me royalties soon….

During the interview with Sachin Rekhi, the founder of Connected, we discussed who was his customer. He said: “We looked at delivering this products to companies – chasing the VP of Sales. However, we decided that Connected is a more personal product – and we’re committed to take the harder track of acquiring customers one at a time.”

So, for someone with the long-term/life-long strategic goal of cultivating and developing their Personal Network – I think Sachin has set the best strategy. Unfortunately, this does not make it a sure fire commercial winner like Nimble! Getting people to stand back, take stock, work out where they are going – and recognising that their Personal Network is the key to long-term development will be a challenge.

While writing this series of posts, trying out the software and interviewing the founders, I’ve started to get a much better feel for the support needed for a Personal Network to function. The “Who do I know? What to I know about them?” is a fundamental building block in this.

I’ve also taken a look back my blog post “Personal Networks, Soloware and ‘The Individual is the new Group'”. In summary, that post makes the argument that the power of the individual through “Soloware” is much greater than that of the Enterprise through “Groupware”.

From all this deliberation, I am starting to understand that the Linchpin society put forward by Seth Godin in his book (indispensable, unique people are the future) – means that enterprise driven CRM systems are not the solutions required for the social media connected 21st century.

I always believe that when I am getting to grips with a complex issue, if I can visualise it (or in my case create a block diagram) that I am getting near a solution. Here’s my first iteration:-

Here the individual has their Personal Network, gathered from the “cloud” – which we see in solutions like Connected and Nimble. However, the significant difference that I envisage is that the enterprises we engage with as “Linchpins” to deliver projects will need to give access to their corporate information in the same cloud based way.

This will demand a whole new level of trust between individuals and enterprise – and a shift of power. In our new world – The Personal Network is king!

Thank you to Nip, Sachin and Jon – I’ve really enjoyed connecting with you … and wish you and your ventures every success.

What impression am I making? Who do I know? What do I know about them? … and many more questions – PART 3

I’ve enjoyed writing this series of posts. It’s been a privilege to “be in the room” with some inspirational startup founders/entrepreneurs.

Let’s get the hard bit out of the way first. Despite my promise at the end of Part 2, this post – reporting back on Nimble and interviewing their founder Jon Ferrara – will not include my summary. I’ll do that tomorrow… Think of it as a 3 part post and summary… I know, I know, how can you ever trust me again! Sorry.

Jon, as I mentioned in the post last week, was the founder of Goldmine – a ground breaking CRM (Customer Relationship Management) tool

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from 20 years ago (in fact it probably defined CRM!). He’s a busy guy – and I really appreciated that he was prepared to give me an hour out of his busy schedule to do a Skype video call.

We seemed to hit it off from the start. After Jon telling me how warm it was in Santa Monica (and showing me he was in short sleeves and shorts) I turned around my camera and showed him the sunset view of the Alps from my chalet in Switzerland. We chatted for a while about the pleasure we had shared in selling our businesses – and then taking time-out to spend with our young families growing up.

Then Jon kicked in to telling me about his new venture, Nimble – and I knew straight away he was focussed on success. Earlier in the year, I wrote a post about how I was struggling to find my way and whether I could bring a team together and achieve a second entrepreneurial success. My post was base on an analogy around Pink Floyd and the success of their Dark Side of the Moon album. Well – I might have pulled back from thoughts of startup for now (hence the concentration on daily blogging) – but Jon’s undoubtedly got an idea for a platinum album that’s going to top the charts (again) for a long time. He’s a visionary….

His starting point this time is very, very different than his days as co-founder of Goldmine. Jon says: “I started Goldmine with $3,000 and an idea. It was the days of pink ‘while you were out’ slips and little black books called Daytimers. We had no loans and no venture capital.”

He continued: “We had absolutely no money for advertising, so I made friends with people who were writing about the space. The writers told me ‘we want to have stories about people using the products’ – so that’s what I gave them. Goldmine’s name got more column inches than anyone else.”

There was a strange Déjà vu feeling about all this. Back in the late 1990s, my business chose Goldmine – and we did the case study working with their solution partner. It’s still on Goldmine’s site (the company was acquired by Frontline in 1999 for tens of millions of dollars). Today, he’s taking time to chat and give time to a start-up blogger… Sound familiar.

Jon speaks at a 100 miles per hour. He warned me about this before he launched in to a presentation about Nimble and a walk through of the system. He talks so fast he could have a second career as a rapper!

Nimble is much more than a PRM (Personal Relationship Management), CRM or sCRM (Social CRM). In fact, Jon says: “I don’t like acronyms.” However, he does recognise that a world with social media creates new challenges. He says: “I want to help Nimble clients swim in the social river. Social Media is akin to the industrial revolution. If people and business don’t understand that it’s the place to manage relationships, listen and communicate – they are going to get killed.”

Jon’s reinvented himself, but with the same passion for helping people build relationships with customers (and colleagues). He’s cynical about the CRM business that he helped to build with Goldmine. He says: “You look at these systems with a screen laid out with 50 fields. That’s grandpa’s CRM system!” He also describes these systems as “stodgy and old school.”

I’d been given access to the Private Beta and had a play. I can imagine that for anyone coming from the structure of Goldmine or other enterprise CRM – this is the ideal transition to “swimming in the social river”. Jon showed me through some of the updates in the pipeline, He’s intent on making the interface even more visual. For example, losing the names and links and putting pen portraits anywhere he can. He’s building the system to be able to do absolutely everything a person/enterprise will need to make sales and build relationships. There are already a raft of integrations with Twitter, Facebook, LinkedIn, Gmail, Imap, Google Calendar – and he sees no limit to the role Nimble will take in unification.

I asked Jon about how this would work in practice. I seem to remember the Goldmine salesman 15 years ago flashing me through screens at the speed of light – and I was convinced it could do everything I could ever dream of. Jon said: “I realise that with all these systems the 10% that people definitely use is contact management. The challenge is to get the 10% for relationships used. With Nimble, we are going to give the contact management away – that’s the free part. The rest will be the important bit – getting in to the conversation and building relationships.”

We talked about the “battle for the tabs”. As Jon shared his screen during the demo, I took a look at the tabs he had open in Google Chrome. It was a similar mix to mine – the usual suspects of GMail, Google Calendar, Hootsuite, LinkedIn, Twitter, Facebook, etc. For systems like Nimble to become THE contact/relationship/personal network service – they need to get on the tabs – and then push the others out (in my opinion). Jon said: “I want to get a space on there – and happy for the others to stay. However, Nimble will connect the dots in your life – we’ll help nurture those relationships, communicate and listen.”

Jon is preparing to market Nimble through his well worn path of “classic CRM resellers.” This is a very familiar strategy to how he built Goldmine. He sees the “sweet spot” as the “SME business users who are mostly ignored.” He defines these as anything from a single user to a typical 10-25 seat sale. He’s also keen to bring in individuals – and his proposed free contacts only service reflects this.

Jon has set up Nimble with a clear strategy in this new area of social media. He’s using tried and trusted methods to get to market – skills he learned building Goldmine. He’s also got the financial resources and clout to get what he needs done (some of the LinkedIn integration he showed me in beta was groundbreaking). Jon will find a shoal of “Grandpa’s CRM” users coming to swim with him in the “Social River.”

I’ll finish this post slightly flipantly, with a “British” twist on brand names. Nimble has a very fond place in the memories of my youth (I am showing my age). Nimble was a household name through British TV ads about a special bread to keep an eye on your weight/figure. Take a look at these ads – brought to you by the wonders of YouTube. One even features a very young Joanna Lumley. It will bring back memories for my older UK audience…

Jon’s Nimble is no lightweight – but it’s certainly going to fly! Do take the time and register for the Private Beta.

Back tomorrow, with a summary of where I think MyWebCareer, Connected and Nimble sit in the world of Personal Networks.

What impression am I making? Who do I know? What do I know about them? … and many more questions – PART 2

Hopefully, you are visiting this post after reading Part 1 yesterday. Today, I’m focusing on a new service called Connected that was launched earlier in the week. However, there is a summary of both Connected and MyWebCareer at the end of the post.

The review of Connected is interspersed with quotes from Founder Sachin Rekhi. He kindly gave me 45 minutes of his time (very generous for a man launching such a major service) – and I only wish I’d recorded

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the chat for you. He’s an inspiring person to interview.

Connected grabbed my attention while waiting for a flight that had been delayed for 30 minutes. I checked my Twitter feed and spotted a message by Guy Kawasaki that announced the new service – it sounded exciting.

I’d only got my iPad to hand – so thought I’d boot up Safari and check out the service. I’m glad I did – because the service was a WOW! You don’t get many of those from start ups….

In the time that I had free before the flight left I’d “touch screened” my way to connect all my various repositories of information (and there are many), explored some fantastic apps – and bored my wife by saying “look at this!” several times.

I was surprise by three things on first impression:-

1. It worked great on the iPad – looked as if it had been made for the device
2. All the connections to Gmail, Twitter, Facebook, etc were seamless – and merging/matching was excellent
3. I’m very used to services offering integration to contacts via these services – but Connected also brought your communications/messaging in to the system, as well as calendar

I mentioned this to Sachin on our Skype call. He said: “We started the business a year ago, went live to the world two days ago – but have spent 6 months in private beta. I had a couple of beta users using iPads – and they beat me up on the interface … They were happy when we launched, and I am glad you are too.”

The result of this trawl of personal data collated all the information I need to answer two of the big questions in Personal Networks – “Who do I know? What do I know about them?”

I discussed this with Sachin. My view was that Connected was producing the sort of contact report that I would expect to get from a good (maybe great) personal assistant before a meeting/call. Sachin said: “I’m really delighted to hear that. Many of our potential customers already value relationships and are willing to do the work – and Connected makes their life easier and saves time. There are another group who just want things on a plate – and it works for them too. Our focus is to make Connected easy and lightweight for the user.”

I have a real interest in the language used to communicate a fresh idea. My particular issue when I talk about Personal Networks is that people say “Oh, you mean like Networking – going and giving business cards to lots of people” (which I hate) or “Ah, It’s Facebook then – isn’t that just for saddos. And why do people keep pestering me to friend them on LinkedIn.” (well not quite!).

Sachin and I discussed whether he felt there was “baggage” associated in words he had used in his blog posts like “Rolodex” and Personal Relationship Management (PRM) service – with connotations of CRM. Sachin said: “We talked a lot about this. Rolodex can be connected with salesmen from another age. CRM has a lot of issues too. However, these terms bridge the gap to help people to understand what we are offering – and then we’ll show them the new way we are approaching things. I’m still staggered that there is still such a huge installed base of products like ACT! and Goldmine. I’ve been driven by the fact that there are abysmal tools available for people wanting to develop their Personal Network.”

We both agreed that the initial WOW of Connected was not in question – but the retention of customers to make it THE dashboard for the the Who and What of their Personal Network was the real challenge. Sachin said: “We’ve no doubt that folk who want to do a better job will like Connected – it will appeal to many. Retention will require us to get users to understand that with the benefits come constraints and disciplines. However, I think we are keeping this to an absolute minimum. Beta users are reporting that they are putting aside 10 minutes each morning to use Connected and then keeping it open in a browser tab to review during the day. We are also offering a daily email which gives a summary of who you are connecting with – and who you might want to connect with.”

It’s still very early days for Connected – and although the list of integrations is long (Gmail, Facebook, Twitter, LinkedIn, Google Contacts – Calendar – Voice) there are some missing. Sachin said: “We wanted to start the conversation with customers – so have gone to market with many features still in the pipeline. We are a long way down the road with prototype integration with Outlook – and will hook up with mobiles (already doing that with Google Voice) with either an iPhone App or at&t piece. In the long run we’ll be aiming to get all communication in there – including SMS and Skype”

The user features are rich. For example, there are a range of Apps including Contacts Maps. This is an integrated solution similar to MapMyConnections which I reviewed earlier in the week.

I’ve tried out quite a few services in this space. Gist is the most well known – which personally I find an information heavy experience. I don’t feel that it really gives me the Who and the What – and is especially annoying at not matching contacts. Also, in terms of contact integration, I have used (and paid for) a service called AddressBookOne (which has some nice iPhone integration).

I found the experience of Connected – and chatting to Sachin – energising. I would recommend that everyone who has a Gmail/GoogleApps account and a social media network to give it a go. It will be a challenge to make it THE key app for your Personal Network – but it’s got a great chance. If Path founder Dave Morin is turning down offers for $100m from Google – then Sachin will soon be beating off offers too! He seems to have this area sussed. Remember, you heard it here first … well except for Guy Kawasaki and a rather nice review by Yesware.

This post has gone on a bit – and I’d like to summarise in another post (Part 3 on Monday!). There was also another late entry to this theme in the form of Nimble (another PRM). Nimble was originally introduced to me by Neal Schaffer of Windmill Networking (whose book on LinkedIn I reviewed last year). I was invited to their Private Beta yesterday – and will be interviewing their Founder, Jon Ferrara (who also helped to create Goldmine) in the next couple of days. It will be interesting to chat with him and make the connection – my old business was a Goldmine user “way back when”.

Back on Monday with Part 3 – and I promise not to drag it out to 4 parts! Have a great weekend…

What impression am I making? Who do I know? What do I know about them? … and many more questions – PART 1

As regular readers will have noticed, I’ve moved my blog posts to a daily frequency. I was concerned that I’d find enough to write about – but in the last two weeks I’ve been struggling to filter buckets of ideas and prioritise topics.

Yesterday, I had the opportunity to interview the co-founder of a new service called MyWebCareer – and expected that to be the sole topic of today’s post. However, today has seen the launch of a new Personal Relationship Management (PRM) service called Connected – and I’ve decided to feature both together in a two-part series!

The cross over of the services has given me much food for thought – so I will review

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separately and round up with conclusions in the second part.

As you can see from the title of this post, when you want to assess your Personal Network – there are a lot of questions to be answered. Both of these services provide answers – but in subtly different ways.

If Connected is offering PRM – then MyWebCareer is a PFM (Personal Footprint Manager). As well as test driving the MyWebCareer service, I also had a chance to chat to one of the co-founders, Nip Zalavadia. Nip filled me in on how the business was started and on the idea of “footprints”. It’s an intriguing story…

Nip and the co-founders come from a very different world. They have “experience in developing mission critical solutions for US Federal Law Enforcement, Intelligence, and Forensics clients.”. Nip pointed out: “Our expertise comes from one of the very few areas where Government practices are far in advance of the private sector. Footprints are the low level traces that people leave behind – and in our former employment used to help us find criminals.” The premise of MyWebCareer is that they can work for YOU to help understand the “footprint” you leave when you are on-line – and what future employers might find out about you.

To use the service, you grant MyWebCareer access to your social media acccounts (e.g. Twitter, Facebook, LinkedIn) – and to supplement this they analyse other public data from places like Stack Overflow (particularly relevant to programmers) and trawling the “Deep Web”.

It all sounds rather sinister – and when I looked through their review of “My Score Guidance”, some of the observations were quite “spooky”. The information collated was surprisingly thorough – and their conclusions on the ball. It reminded me of the very popular YouTube video on privacy issues – and in particular ordering a pizza in the future.

Nip’s seen the video – but he and the team at MyWebCareer approach this area in a very positive way. For them it’s not about getting people frightened about what’s on-line, it’s about working on the side of his customers to help them understand how a current (or future) employer might view them.

I logged on to the service – and tested it out. The linking to each of the social media networks was very smooth – and the “Dashboard” produced was pretty informative.

MyWebCareer produces an innovative scoring method – with a benchmark and grading for different key areas. Nip explained to me that “this number is produced using sophisticated link analysis, visualization, entity extraction and semantics. In the US the number produced would be a very a familiar scoring method to anyone who tracked their credit ratings – a number called an FICO.” For those not in the US, including me, FICO is short for the Fair Isaac Corporation – a public company that provides credit scoring.

The company has a nice line from one of their Twitter fans “If @Klout and @LinkedIn had a baby, his name would be a new #Startup called @MyWebCareer.” It’s a cool description – and not far off the mark.

The really good things about the service – and is uncommon in many start-ups – is that they’ve thought through the next steps. If you’ve followed the stories here and elsewhere on LinkedIn InMaps launch – there have been many comments along the lines of “that looks great – but what does it mean? What should I do with it?”. Well MyWebCareer is ready with the next steps and answers to your questions. After it has created your score, you can then get a comprehensive breakdown of how the score was collated – and most importantly what you can do to improve it.

I’d encourage you to give MyWebCareer a try. I reckon that it took 30 minutes for me to grant access to services and review the findings. Time well spent – it certainly gave me some pointers. This Beta version is free – and the pro version will be on its way with more gizmos (and a moderate price tag soon). If you are serious about your Personal Brand – this is an important first step in looking at your Personal Network and understanding what impression you are making.

End of Part One – I’ll be back tomorrow to review Connected and then discuss how these services cross-over and compliment. If you need a reminder to pop back – do subscribe to RSS or Email newsletter on the top right (or follow me on Twitter @personalnetwork)

Mapping your Personal Network – around the world

There’s been an amazing amount of interest in the new InMaps service from LinkedIn. The great thing about this visual feature is that it has by-passed language barriers and circled the world. If you don’t believe me, just have a quick search on Twitter for InMaps – and you’ll find many people, every hour, sharing their InMaps with the world. See the screengrab below with the tweets in many languages in a 20 minute period on Sunday.

It got me thinking. Is there a way of seeing your contacts geographically in a visual form? With the magic of Google (and a little help from Quora) – these things are never too far away.

My discovery was a Beta software called MapMyConnections. It’s a cool little visualisation software that uses the LinkedIn api. See results below from my test of the system. I think it’s another useful

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way of looking at my Personal Network (although I am a little concerned about the 24 people who seem to be on a boat – or overboard – between Liverpool and the Isle of Man in the Irish Sea!)

The application is the work of Jan Willem van Eck. He describes himself on Twitter as “crossculturalist, builds bridges, geo-minded, explorer (strateGIST at Esri Netherlands); social media enthusiast. for the love of geography”. Sounds a great guy – and he seems to have built this in his spare time with limited resources. Take a bow!

Do give MapMyConnections a spin – and please do zoom in to my map and try to explain the 24 connections who seem to be all at sea!

InMaps inventor DJ Patil talks through his LinkedIn map

InMaps is such an exciting new feature of LinkedIn – it’s occupied my thinking on Personal Networks for the last couple of days since writing my original post on the subject. DJ Patil is the Chief Scientist at LinkedIn – and seems to have been in charge of driving this project. Watch this video to see him explaining his network (and those of a couple of others) – with the advantage of a very large piece of paper!

It’s fascinating to see that this rich map has been algorithmically defined on connections – and does not use the

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metadata (often inconsistent) input by LinkedIn users.

Over at Flowdata (the very best place to find updates on visualisation) – DJ took time to comment on the blog post by Nathan Yau (Flowdata’s founder). He said:

One thing that we should note about the calculation is that this only uses the “graph” of connections. We don’t use any other information. I think that is one of the very powerful aspects of this visualization. For example, in my case, it identifies my wife’s networks, students, people I went to grad school with, etc. Additionally there are a couple of reasons why this was a challenge. A) Getting everything to work in the browser in a smooth way from small networks (come on Nathan you need to add some connections :-)) to larger networks. B) The ability to “process” as many user’s networks as they use the site. There are over 85M users and that requires some serious processing power. We’ll do a more extensive write up when we can and I can say I was surprised by how much compute power we had to apply to make this real.

DJ’s key points are that the “groups” of different colours are formed by connections. He also discussed the challenges of implementing this sort of visualisation to the huge LinkedIn following. Would be interested to see how the servers have performed the last couple of days.

Well done DJ – this is certainly a real help to my research on Personal Networks.

LinkedIn’s new visualisation tool – InMaps

LinkedIn have just launched a new tool to create a visual map of your connections – InMaps. It’s a very interesting tool – and is an important step towards understanding your Personal Network.

I was surprised at how in certain areas of my network, the system was able to colour code by groups. In fact, some of it was a bit “spooky” and gave me a feeling that Big Brother was watching. You can see why these powerful network visualisation tools have been used

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by security forces to check terrorist connections (none in my network – I hope!). However, in places, it was not easy to work out what the common thread of the colours were – as you can see from the incomplete key on the screen grab above.

It’s a newly launched service – but already seems to have rich features. For example, you can click on any connection – and see who they are connected to in your network.

The system is polarised by just being an overview of LinkedIn connections. I recently did an audit of my contacts – and I’d only connected to 11% of them in LinkedIn (with 71% of them being Weak Ties). I am sure this might be different for others – but I am sure it is always an incomplete picture. See my earlier post – Are the people you REALLY want to know social networking?

Anyway, if you are a LinkedIn user, I would encourage you to have a play. Go to http://inmaps.linkedinlabs.com/. Check out the video below for an overview from DJ Patil, Chief Scientist at LinkedIn.

>You can now get more info in my second post about InMaps – including video of DJ Patil giving further explanation of his network and development of InMaps.