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How Technology Fosters Strong Ties – a guest post by Joel D. Canfield

April 19, 2011 2 comments

I’m pleased to welcome an “on-line” friend, Joel D Canfield, to the Personal Network Blog. He’s agreed to be my first “Guest Blogger”!

The clearest communication happens face to face, eye to eye. One purpose of my family’s nomadism is to meet eye to eye people we’ve previously known only over the internet. Some few we’ve spoken to by telephone but that’s a tiny portion of the people and conversations.

When it comes to technology and relationships, you know the stereotype: the asocial geek sitting in his basement in the glow of a computer screen, with the misguided belief that those avatars and screen names he interacts with are real relationships. That stereotype, accurate as it may be, doesn’t render technology meaningless in developing and maintaining

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the strong ties of real relationships.

Best Beloved and I use technology to maintain family connections and our real-life friendships from before we began our nomad adventure. These days, though, we’re meeting people we would never have known without technology’s ability to introduce us to real friends all over the earth. (We may even be meeting Phil this summer!) As we move on, technology allows us to maintain, develop, strengthen those ties.

The nearly two dozen online friends we’ve met have yielded precious few surprises in real life. They have all been more or less what we expected. Strong ties created through technology aren’t less valuable or real than those created in “real life”, they just don’t include the option to shake hands or hug. (I’m a hugger.)

I’ll take a hand-written letter over an email or Facebook post any day. There is nothing in the world like sharing a meal with someone to let me get to know them and them to know me. In a perfect world, those are the ways I would foster strong ties in my relationships. Until that perfect world, technology will continue to be a useful tool in fostering friendship’s strong ties.

Bio:
Though he pays his bills as a business author, writing and business coach, and web developer, Joel D Canfield is first and foremost a philosopher who believes that finding
why makes what and how become clear. Get to know him at http://FindingWhy.com.

Photographs and Memories – Facebook Style vs. Bonfire Style

April 3, 2011 8 comments

I seem to have spent all my free time in the last few weeks pouring through boxes of photos. These aren’t from my career as a professional photographer – they are my personal “snaps” and crates full of family photographs stored by my father up until he passed away a few years ago. We are on the move to a new home in Bath – and the storage space of our new house is greatly reduced compared to the stable block bursting with “stuff” at our current abode. I’m a hoarder!

Photographs are wonderful things. They stir memories. They promote a human interaction in the taking and the sharing. They always have done and always will. In modern social media there

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has been no change. Facebook’s Mark Zuckerberg said of the social elements of FB Photos:


““The photo product that we have is maybe five or six times more used than every other product on the web — combined,””

Photos are Facebook’s lifeblood.

From these boxes, I pulled out a bundle of holiday snaps this week. Four packets of pictures from my first foreign holiday to Portugal in the late 80s – nearly 25 years ago. I went with a couple of friends (who happened to be girls). We had a great time, I got painfully sunburned, my bed got infested with ants – it was fun.

However, what the hell was I wearing? Did people really sell clothes like that in those days – and why was I the fool buying them? Who are those people in the pictures we shared beers with?

Well, I’ve been able to “weed history” to my own recollection. There are 5 pictures saved – they are highlights I can use to remember. The rest of the packs (including the shocking images you can vaguely see in the thumbnail image here) are heading for the bonfire. The saved images are going in my “Personal Box” where I store my keepsakes. Mine!

How will a Facebook generation cope with this “baggage”? These 4 packs of images, today would be uploaded to FB unedited – and remain there for all to see 25 years later. They’d undoubtedly be shared with virtually everyone I’d had a beer with on the holiday and “friended” on Facebook. Can anyone explain to me how that “baggage” will work for Generation Y? Will FB let you weed and put on the bonfire by then?

One of my favourite songs is by The Beatles – “In My Life”. Its chorus goes:

Though I know I’ll never lose affection
For people and things that went before
I know I’ll often stop and think about them

Everyone does that. Recollects, smiles, cries – with affection. It’s personal. My life is richer for the people and the experiences – but the record is in my minds eye with photographs aiding that recollection. How does that work in the deeply shared and connected world of Facebook?

STOP PRESS

I was just about to press the “publish” button …. and …. discovered a brand new iPhone App called “The Last Night Never Happened“.

As they say these days “we’ve got an app for that!” Not quite the answer – but people are starting to realise the issue.

Is Facebook the “McDonalds” of your Personal Network?

February 22, 2011 10 comments

I’ve been listening to an excellent BBC radio series called “The Secret History of Social Networking” – and reviewed the first in the three-part series about three weeks ago. I got the chance to listen to the other two parts on a podcast the other day – and both were gems. The podcasts are available internationally – so do follow the link at the bottom of the last post to load up to your iPod or listen on-line.

There were two different quotes in the interviews by Rory Cellen-Jones that struck me. The first was from John Perry Barlow. In the 80s John was on the board of the prototypical social network, The Well, and continues to be a respected

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commentator. In answer to Rory’s question about Facebook he said:

I think that it has enough of the characteristics of group connectivity that it seems to be fulfilling that need in the same way that treacle can make your appetite go away so that you don’t go out and eat your broccoli. It’s the white sugar substitute for the brown rice nutrition that real community might be able to provide you.

Wow – that’s powerful stuff. The analogy with fast food and wholesome nutrition is particularly thought provoking – especially when I see the time spent on Facebook in my household (and by the stats available on-line)

Also, in the programme was an interview with Chris Cox, one of the “Inner Circle” at Facebook. He was asked about how Facebook had gained popularity and overtaken the likes of Beebo and MySpace. Rory placed Chris, at this time in 2006, as being “connected with every Facebook innovation – all of which were hated”. He asked Chris – “what was the worst single reaction to any change.” Chris immediately said “Newsfeed”:

Before Newsfeed your home page just said ‘you have 2 new messages – go look at your profile.’ And afterwards it was a story line, it was literally a newspaper of what people were saying and what photos they were posting. … Nobody liked it. I remember my entire inbox being full. Personal messages from friends and family ‘can you please turn this thing off – we all hate it’.

When asked why Facebook had persevered with this controversial feature, Chris said:

The usage told us people were fascinated. But getting through these first few days…. You just need to have your own vision and need to be willing to stick to it in the face of criticism.

I love the entrepreneurial drive to see changes like this through in the face of negative customer feedback. Interesting that the guys at Facebook could read the numbers – the usage – and understand the addictiveness of the Newsfeed!

One of the best commentators on the dynamics of Social Networking (and Personal Networks) is Paul Adams. He has been featured on this blog before. He was a key User Experience guy for Google – and is just about to take up a post at Facebook. On his personal blog, he’s just posted an excellent commentary called “The Problem with On-Line Reputation”. In it he states:-

As with most people problems, I feel the roots of the solution lie offline. From our ongoing face to face interactions, we learn who is knowledgeable, who to turn to for an informed opinion, who is likely to say it like it is, and who has hidden agendas. There is no substitute for that. Reputation is built conversation by conversation at the desks, halls, cafes and meeting rooms of businesses all around the world.

I’m feeling that in the long run, the “quick hit” of Facebook will backfire. Who fancies putting down that “junk food” for a minute and treating yourself to some more nutritious “brown rice” …..face-to-face??

I have created a LinkedIn Poll called “Is Facebook the ‘McDonalds’ of your Personal Network?” – my last poll “If LinkedIn closed down – would you REALLY miss it?” has had over 1400 votes in a week.

Please go and vote, add comments – and do tell you friends (via Facebook – or face-to-face!).

Viewdle – social face recognition – interview with founder Laurent Gil

February 17, 2011 5 comments

I’ve just come off the phone from chatting with Laurent Gil, the founder of Viewdle who have created some revolutionary patented face recognition technology. If you read my blog early today, you will have seen their launch video (it’s shown again below).

I asked Laurent whether the video was just a big budget ad creating a vision – but with few links to reality. Laurent said: “Definitely not. What you see is not science fiction. This is the first application of our face recognition technology. Even on the relatively small processors on mobile phones, we can recognise a face in 300ms and then go off to the cloud

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to get more information. It’s just like you see on the video.”

“It’s not a big budget advert either – we’re a start-up! We got together with some cool guys we knew in LA, explained what our technology does and they shot it. It was shot with HD cameras – so you might not see the same definition on your phone quite yet – but the rest is here now with Viewdle’s technology.”

I probed further to see if he could explain why this video had had such an impact on me and many others – the leap in techology is a bit scary. Laurent said: “We have some very serious brains behind this technology. We have 8 PhDs and 30 staff just working on visual analysis. We have a total of 65 engineers. Our team work in Palo Alto, South America and in the Ukraine.”

I’d read on the LA Times blog that Viewdle’s technology “has its roots in technology created for the surveillance-happy government of the former Soviet Union”. Laurent said; “No – that’s not right. People like to say that – but all my staff are much younger than me and from way after the cold war days. The technology came out of clever people in maths and science in Kiev – but out team is around the world now. Our business is consumer facing – and we plan to apply this exciting technology to social media, not surveillance.”

Laurent explained that the technology works on a “Faceprint” that is generated by the software – typically from Facebook albums and photos that you have tagged and have access to. On the phone the super fast comparison and matching is based around this “FacePrint”.

Laurent talked me through the broad vision of Viewdle: “We are getting social at the point of capture – and creating the links to your friends and family. We are closely integrated to Facebook – and the generation that loves social media. Young people want to take and share pictures now. They don’t want to have to go and tag on the desktop. Our technology tags, routes and shares instantly for you – it’s a photo messaging tool.”

They’ve got some heavy hitter supporters in terms of technology and finance. People like Qualcomm, Blackberry and Texas Instrument. They’ve also announced today at the Mobile World Congress in Barcelona a Software Development Kit (SDK) – so he said: “expect to see applications on your phone using this technology by the end of this year.”

I asked about whether it would be hitting the iPhone soon. Laurent said: “Apple acquired Polar Rose last year. They are a face recognition company – but we believe that what we have developed to work actually on the phone is very different. I suppose you could say we are Apple competitors.”

Throughout the conversation, Laurent talked up the idea of Viewdle being for “friends and family” and that “it is an extension of what young people are doing already on Facebook.”

I asked about the “Big P” that hangs over this – Privacy! Laurent said: “We’re focussed on being consumer and social. We work within that environment – and so we recognise and track the Privacy Settings in Facebook. If you are sharing your pictures with someone – then Viewdle can use them to help you.”

I checked how this would work with the SDK – allowing other organisations to build applications. He said: “We are very careful in this area. We know it is sensitive. We are going to make sure that there are the restrictions at the API level so that you can access the ‘Faceprint’ of only those people you connect with and if they allow access.”

There is no doubt that this is a fantastic bit of technology – and that people using social media will have their lives enriched. I spent many years as a professional photographer – I understand the passion to share images. It’s ground breaking – and the Viewdle video gives you a clear view of how that works on a social level. It’s great.

Personally, I am not so worried about privacy – it is ultimately an individual’s choice what they chose to share. I’m an entrepreneur – and I believe these exciting new technologies will find many great uses. However, I do think that Viewdle’s video – with its technology “here today” – will fuel the debate about the “time bomb” of what the Facebook generation chose to share about their life. The “Digital Dossier” or the “Digital Footprint”.

Reading the article on Technology Review – I was struck by one of the comments that focussed on the Orwellian implications:

The amazing thing is that Big Brother is being built without a penny in taxes. We just buy all the gadgets, voluntarily, that enable it.

I’m not so worried about Big Brother. It’s the simple things in life and relationships for me. I can’t see a future where my son will scratch his head and say to someone he thinks that he might have met before – “Do I know you?” He’ll probably know so much more (even at first contact) than he would ever want to know!

What impression am I making? Who do I know? What do I know about them? … and many more questions – SUMMARY

February 8, 2011 4 comments

Well, it’s been a great experience pulling together this three part series. I hope that in reading it, you have found some insight in to your Personal Network – I certainly have in writing it.

I’ve reviewed three new products/service – from MyWebCareer, Connected and Nimble. I have also had the privilege to interview the founders of each business.

The first step with each of these solutions is going off to the “cloud” and pulling together personal information

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from the likes of Twitter, Facebook, LinkedIn and Google. However, each solution has a different angle on aggregating this information.

I started this series of posts by asking a series of questions? They were:-

* What impression am I making?
* Who do I know?
* What do I know about them?

My exploration of the value of Personal Networks constantly throws up questions – and these are only three of many.

What impression am I making?

MyWebCareer, undoubtedly answers this question. Although, like everything in life – it’s only an opinion.

If you are developing and cultivating your Personal Network – you should be concerned about your “brand” and how you are perceived by your network. I don’t see any reason for not giving it a try – and using its clever scoring system to bench mark your Personal Brand and on-line presence. I’d also recommended this service to Personal Brand consultants (like Beth Campbell Duke) – it’s a simple way to get clients thinking about how they shape up … and how they can improve. I will certainly diary time each month for a brief review of which direction my MyWebCareer score is moving – and why.

So, this is the easy bit of the post – if you want this question answering .. then just log in to MyWebCareer.

Who do I know? What to I know about them?

This is a tough one. The undoubted, sure fire winner of the commercial race is Nimble! It’s driven by an inspirational founder, Jon Ferrara – with the conventional CRM customer base waiting with open arms for a Social CRM solution. It will work for SMEs (Small & Medium Enterprises) at all levels from management to sales staff to customers.

However, my interest is in Personal Networks. As regular readers will know, my favourite quote is from Mick Cope, who wrote the FT book, “Personal Networking”:-

“By professional networking I mean a set of close contacts or associates who will help deliver my value to market. The key thing is that these are people who will ‘help’ you in the market, THEY ARE NOT THE MARKET. Sorry for the full-on letters, but my definition of a network is ‘people who will help amplify my personal capital in the market’, not a bunch of friends and colleagues to whom I try to sell under the guise of giving them a great opportunity. Active management of these people is not networking; it is client relationship management, a whole different ball game…”

This is the third time I’ve quoted this in my blog – it sums up the idea of a Personal Network for me. Mick will be charging me royalties soon….

During the interview with Sachin Rekhi, the founder of Connected, we discussed who was his customer. He said: “We looked at delivering this products to companies – chasing the VP of Sales. However, we decided that Connected is a more personal product – and we’re committed to take the harder track of acquiring customers one at a time.”

So, for someone with the long-term/life-long strategic goal of cultivating and developing their Personal Network – I think Sachin has set the best strategy. Unfortunately, this does not make it a sure fire commercial winner like Nimble! Getting people to stand back, take stock, work out where they are going – and recognising that their Personal Network is the key to long-term development will be a challenge.

While writing this series of posts, trying out the software and interviewing the founders, I’ve started to get a much better feel for the support needed for a Personal Network to function. The “Who do I know? What to I know about them?” is a fundamental building block in this.

I’ve also taken a look back my blog post “Personal Networks, Soloware and ‘The Individual is the new Group’”. In summary, that post makes the argument that the power of the individual through “Soloware” is much greater than that of the Enterprise through “Groupware”.

From all this deliberation, I am starting to understand that the Linchpin society put forward by Seth Godin in his book (indispensable, unique people are the future) – means that enterprise driven CRM systems are not the solutions required for the social media connected 21st century.

I always believe that when I am getting to grips with a complex issue, if I can visualise it (or in my case create a block diagram) that I am getting near a solution. Here’s my first iteration:-

Here the individual has their Personal Network, gathered from the “cloud” – which we see in solutions like Connected and Nimble. However, the significant difference that I envisage is that the enterprises we engage with as “Linchpins” to deliver projects will need to give access to their corporate information in the same cloud based way.

This will demand a whole new level of trust between individuals and enterprise – and a shift of power. In our new world – The Personal Network is king!

Thank you to Nip, Sachin and Jon – I’ve really enjoyed connecting with you … and wish you and your ventures every success.

What impression am I making? Who do I know? What do I know about them? … and many more questions – PART 3

February 7, 2011 Leave a comment

I’ve enjoyed writing this series of posts. It’s been a privilege to “be in the room” with some inspirational startup founders/entrepreneurs.

Let’s get the hard bit out of the way first. Despite my promise at the end of Part 2, this post – reporting back on Nimble and interviewing their founder Jon Ferrara – will not include my summary. I’ll do that tomorrow… Think of it as a 3 part post and summary… I know, I know, how can you ever trust me again! Sorry.

Jon, as I mentioned in the post last week, was the founder of Goldmine – a ground breaking CRM (Customer Relationship Management) tool

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from 20 years ago (in fact it probably defined CRM!). He’s a busy guy – and I really appreciated that he was prepared to give me an hour out of his busy schedule to do a Skype video call.

We seemed to hit it off from the start. After Jon telling me how warm it was in Santa Monica (and showing me he was in short sleeves and shorts) I turned around my camera and showed him the sunset view of the Alps from my chalet in Switzerland. We chatted for a while about the pleasure we had shared in selling our businesses – and then taking time-out to spend with our young families growing up.

Then Jon kicked in to telling me about his new venture, Nimble – and I knew straight away he was focussed on success. Earlier in the year, I wrote a post about how I was struggling to find my way and whether I could bring a team together and achieve a second entrepreneurial success. My post was base on an analogy around Pink Floyd and the success of their Dark Side of the Moon album. Well – I might have pulled back from thoughts of startup for now (hence the concentration on daily blogging) – but Jon’s undoubtedly got an idea for a platinum album that’s going to top the charts (again) for a long time. He’s a visionary….

His starting point this time is very, very different than his days as co-founder of Goldmine. Jon says: “I started Goldmine with $3,000 and an idea. It was the days of pink ‘while you were out’ slips and little black books called Daytimers. We had no loans and no venture capital.”

He continued: “We had absolutely no money for advertising, so I made friends with people who were writing about the space. The writers told me ‘we want to have stories about people using the products’ – so that’s what I gave them. Goldmine’s name got more column inches than anyone else.”

There was a strange Déjà vu feeling about all this. Back in the late 1990s, my business chose Goldmine – and we did the case study working with their solution partner. It’s still on Goldmine’s site (the company was acquired by Frontline in 1999 for tens of millions of dollars). Today, he’s taking time to chat and give time to a start-up blogger… Sound familiar.

Jon speaks at a 100 miles per hour. He warned me about this before he launched in to a presentation about Nimble and a walk through of the system. He talks so fast he could have a second career as a rapper!

Nimble is much more than a PRM (Personal Relationship Management), CRM or sCRM (Social CRM). In fact, Jon says: “I don’t like acronyms.” However, he does recognise that a world with social media creates new challenges. He says: “I want to help Nimble clients swim in the social river. Social Media is akin to the industrial revolution. If people and business don’t understand that it’s the place to manage relationships, listen and communicate – they are going to get killed.”

Jon’s reinvented himself, but with the same passion for helping people build relationships with customers (and colleagues). He’s cynical about the CRM business that he helped to build with Goldmine. He says: “You look at these systems with a screen laid out with 50 fields. That’s grandpa’s CRM system!” He also describes these systems as “stodgy and old school.”

I’d been given access to the Private Beta and had a play. I can imagine that for anyone coming from the structure of Goldmine or other enterprise CRM – this is the ideal transition to “swimming in the social river”. Jon showed me through some of the updates in the pipeline, He’s intent on making the interface even more visual. For example, losing the names and links and putting pen portraits anywhere he can. He’s building the system to be able to do absolutely everything a person/enterprise will need to make sales and build relationships. There are already a raft of integrations with Twitter, Facebook, LinkedIn, Gmail, Imap, Google Calendar – and he sees no limit to the role Nimble will take in unification.

I asked Jon about how this would work in practice. I seem to remember the Goldmine salesman 15 years ago flashing me through screens at the speed of light – and I was convinced it could do everything I could ever dream of. Jon said: “I realise that with all these systems the 10% that people definitely use is contact management. The challenge is to get the 10% for relationships used. With Nimble, we are going to give the contact management away – that’s the free part. The rest will be the important bit – getting in to the conversation and building relationships.”

We talked about the “battle for the tabs”. As Jon shared his screen during the demo, I took a look at the tabs he had open in Google Chrome. It was a similar mix to mine – the usual suspects of GMail, Google Calendar, Hootsuite, LinkedIn, Twitter, Facebook, etc. For systems like Nimble to become THE contact/relationship/personal network service – they need to get on the tabs – and then push the others out (in my opinion). Jon said: “I want to get a space on there – and happy for the others to stay. However, Nimble will connect the dots in your life – we’ll help nurture those relationships, communicate and listen.”

Jon is preparing to market Nimble through his well worn path of “classic CRM resellers.” This is a very familiar strategy to how he built Goldmine. He sees the “sweet spot” as the “SME business users who are mostly ignored.” He defines these as anything from a single user to a typical 10-25 seat sale. He’s also keen to bring in individuals – and his proposed free contacts only service reflects this.

Jon has set up Nimble with a clear strategy in this new area of social media. He’s using tried and trusted methods to get to market – skills he learned building Goldmine. He’s also got the financial resources and clout to get what he needs done (some of the LinkedIn integration he showed me in beta was groundbreaking). Jon will find a shoal of “Grandpa’s CRM” users coming to swim with him in the “Social River.”

I’ll finish this post slightly flipantly, with a “British” twist on brand names. Nimble has a very fond place in the memories of my youth (I am showing my age). Nimble was a household name through British TV ads about a special bread to keep an eye on your weight/figure. Take a look at these ads – brought to you by the wonders of YouTube. One even features a very young Joanna Lumley. It will bring back memories for my older UK audience…

Jon’s Nimble is no lightweight – but it’s certainly going to fly! Do take the time and register for the Private Beta.

Back tomorrow, with a summary of where I think MyWebCareer, Connected and Nimble sit in the world of Personal Networks.

What impression am I making? Who do I know? What do I know about them? … and many more questions – PART 1

February 3, 2011 Leave a comment

As regular readers will have noticed, I’ve moved my blog posts to a daily frequency. I was concerned that I’d find enough to write about – but in the last two weeks I’ve been struggling to filter buckets of ideas and prioritise topics.

Yesterday, I had the opportunity to interview the co-founder of a new service called MyWebCareer – and expected that to be the sole topic of today’s post. However, today has seen the launch of a new Personal Relationship Management (PRM) service called Connected – and I’ve decided to feature both together in a two-part series!

The cross over of the services has given me much food for thought – so I will review

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separately and round up with conclusions in the second part.

As you can see from the title of this post, when you want to assess your Personal Network – there are a lot of questions to be answered. Both of these services provide answers – but in subtly different ways.

If Connected is offering PRM – then MyWebCareer is a PFM (Personal Footprint Manager). As well as test driving the MyWebCareer service, I also had a chance to chat to one of the co-founders, Nip Zalavadia. Nip filled me in on how the business was started and on the idea of “footprints”. It’s an intriguing story…

Nip and the co-founders come from a very different world. They have “experience in developing mission critical solutions for US Federal Law Enforcement, Intelligence, and Forensics clients.”. Nip pointed out: “Our expertise comes from one of the very few areas where Government practices are far in advance of the private sector. Footprints are the low level traces that people leave behind – and in our former employment used to help us find criminals.” The premise of MyWebCareer is that they can work for YOU to help understand the “footprint” you leave when you are on-line – and what future employers might find out about you.

To use the service, you grant MyWebCareer access to your social media acccounts (e.g. Twitter, Facebook, LinkedIn) – and to supplement this they analyse other public data from places like Stack Overflow (particularly relevant to programmers) and trawling the “Deep Web”.

It all sounds rather sinister – and when I looked through their review of “My Score Guidance”, some of the observations were quite “spooky”. The information collated was surprisingly thorough – and their conclusions on the ball. It reminded me of the very popular YouTube video on privacy issues – and in particular ordering a pizza in the future.

Nip’s seen the video – but he and the team at MyWebCareer approach this area in a very positive way. For them it’s not about getting people frightened about what’s on-line, it’s about working on the side of his customers to help them understand how a current (or future) employer might view them.

I logged on to the service – and tested it out. The linking to each of the social media networks was very smooth – and the “Dashboard” produced was pretty informative.

MyWebCareer produces an innovative scoring method – with a benchmark and grading for different key areas. Nip explained to me that “this number is produced using sophisticated link analysis, visualization, entity extraction and semantics. In the US the number produced would be a very a familiar scoring method to anyone who tracked their credit ratings – a number called an FICO.” For those not in the US, including me, FICO is short for the Fair Isaac Corporation – a public company that provides credit scoring.

The company has a nice line from one of their Twitter fans “If @Klout and @LinkedIn had a baby, his name would be a new #Startup called @MyWebCareer.” It’s a cool description – and not far off the mark.

The really good things about the service – and is uncommon in many start-ups – is that they’ve thought through the next steps. If you’ve followed the stories here and elsewhere on LinkedIn InMaps launch – there have been many comments along the lines of “that looks great – but what does it mean? What should I do with it?”. Well MyWebCareer is ready with the next steps and answers to your questions. After it has created your score, you can then get a comprehensive breakdown of how the score was collated – and most importantly what you can do to improve it.

I’d encourage you to give MyWebCareer a try. I reckon that it took 30 minutes for me to grant access to services and review the findings. Time well spent – it certainly gave me some pointers. This Beta version is free – and the pro version will be on its way with more gizmos (and a moderate price tag soon). If you are serious about your Personal Brand – this is an important first step in looking at your Personal Network and understanding what impression you are making.

End of Part One – I’ll be back tomorrow to review Connected and then discuss how these services cross-over and compliment. If you need a reminder to pop back – do subscribe to RSS or Email newsletter on the top right (or follow me on Twitter @personalnetwork)

The Secret History of Social Networking

February 2, 2011 Leave a comment

I’m not wanting my blog to become a review of the BBC’s output – but they are creating some terrific programming around networks. The latest find is a BCC Radio 4 report called “The Secret History of Social Networking”.

In the aftermath of the success of the movie, “Social Network”, BBC journalist Rory Cellan-Jones has traveled the globe to interview many of the “actors” who helped to create the Social Network phenomena. Interestingly, this story starts 37 years ago with “Community Memory” in Berkeley, California.

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.

The series is in 3 parts – the first was broadcast last week, and I tuned in to the podcast of it last night. It’s a good listen – and I think will become even more interesting as it races towards the modern day take-off of Social Media.

During the series there are contributions from Twitter’s Biz Stone, Path’s Dave Morin, Foursquare’s Dennis Crowley, Facebook’s Chris Cox, the WELL co-founder Stewart Brand and writers Howard Rheingold and Julia Angwin. There’s a nice preview video interview with quite a few of these contributors on the main BBC webpage.

In the UK you can “Listen Again” with iPlayer. It seems that those outside the UK can also get access by subscribing to the Podcast.

Are the People you REALLY want to know Social Networking?

November 18, 2010 1 comment

One of my personal projects is being Chairman of a charity – the Belvoir Castle Cricket Trust. it’s a start up non-profit – which gets children involved in sport and lets youngsters explore the countryside. It’s a small venture – but we’ve gathered some excellent supporters, including some heavy-hitting, influential Trustees from the world of business, finance, the aristocracy and cricket.

Chairing our Trustees Meeting yesterday, it struck me that this star team would be the sort of people many would want in their Personal Networks. However, it would be very unlikely that Social Networking would be

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the route. This afternoon I thought it worth doing a little audit of how my Trustees used Facebook and LinkedIn. Her goes:-

Emma, Duchess of Rutland. The chatelain of Belvoir Castle – and mother of 5! She is on LinkedIn (with one connection), but has not made it to Facebook yet. She’s probably one of the most sociable and energetic people I know.

John Barclay. Has been the President of the MCC this year (for those non-cricketers, the MCC is the Marylebone Cricket Club, which is the custodian of the Laws of Cricket). John has not made it to LinkedIn or Facebook. One of the most charming communicators – and an excellent writer.

Mrs Moneypenny She is one of the FT’s columnist and an internationally renowned headhunter. She is probably the best networker that I know – counting anyone from PM’s wives to Elle MacPherson in her network. She has one connection on LinkedIn – and is not connected to Facebook.

Phillip Hodson. He is Chief Executive of the Oval Group and played county cricket in England and rugby in South Africa. No presence on either Facebook or LinkedIn.

Emma Agnew. She is Editor of BBC East Midlands Television and the wife of BBC Cricket Correspondent Jonathan Agnew (Aggers). She’s the “modern girl” of the bunch. No LinkedIn membership – but 171 Friends on Facebook …. and an active Twitter account!

I chatted with a friend about this. She’s a heavier user of LinkedIn than me – and comes from a corporate rather than entrepreneurial/small business background. I said that I thought that the “big hitters” just did not join LinkedIn. Why would they spend time being shielded behind their gatekeeping PA, and then go public on social networking?

My friend pointed out that some Chief Executives of the UK’s major businesses were on LinkedIn and active One she cited was Euan Sutherland, the CEO of B&Q (UK equivalent to Home Depot in the US).

Maybe it’s an age thing – but I do think that REAL relationships are properly developed by REAL WORLD interaction. I’d be interested in your experiences. Are the heavy-hitters in your Personal Network social networking?

“The Social Network” – and the school drugs & alcohol chat…

October 17, 2010 Leave a comment

I had a really thought provoking Saturday…

In the morning, my wife and I had been invited to our children’s school for a “Parents Alcohol and Drugs Information Talk” – and on Friday I’d read Mastin Kipp’s blog at the Huffington Post “‘The Social Network’: 13 Lessons Entrepreneurs Can Take Away” – and decided to spend Saturday afternoon at the cinema.

What did they both have in common – you guessed it Personal Network support…. (stop me if I am becoming a PN bore – do I see it in everything??!!)

Let’s deal with the less obvious first

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– what has Alcohol and Drugs got to do with Personal Networks? Well, our children’s PSHE (Personal, Social & Health Education) co-ordinator stressed one key point about the school’s strategy to protect our kids – they want the children to form in to groups at an early stage to support each other. They encourage these small, tight groups so that they deal with issues on a collective and supportive basis. Individuals feel that it’s not “peer” pressure to do things – because they work as a group to support individuality. Cool? I hope so – because I think their network of friends will be the best protection to the big, bad world that some of the talk illustrated.

“The Social Network” was a good film – not great – but I loved the topic. In the HuffPost, Mastin outlines the “lessons” of the film – so please do take time to review his blog. For anyone interested in business, social networking – it’s a must see.

From my point of view, the key lesson was that you really need a Personal “support” Network around you to stay sane in any business (small like most – or huge like Facebook). Marc Zuckerberg, the Facebook founder featured in the film, really didn’t seem to have this (partly through his destructiveness – and partly through poor judgement). He’d have done well to read Keith Ferrazzi’s book “Who’s Got Your Back” – before embarking on his enterprise (maybe he should read it even now!).

The film’s story is fiction (based on fact). Even so, you can see how his individuality and focus drove him to create Facebook – but his isolation (and not having a real “friend” to trust) lead him to make some poor decisions. I was lucky in business to have had good people around me – including my wife, who was (and is) always a trusted friend and mentor who “has my back”. However, I could see in the film many of my experiences in creating, building and exiting a business – especially the casualties in friendship/trust along the way.

Anyway, both my morning session at school and afternoon at the movies convinced me that a Personal Network is going to be the most valuable asset I have in my life – and hopefully my children will realise the importance too. Let’s hope Marc finds the same – because you can have all the money in the world … but things get done (and you live your life) through your relationships with people!

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