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Posts Tagged ‘Social Media’

End “who you know” culture – War declared on nepotism!

April 5, 2011 10 comments

Well there’s nothing more “King Canutish” than trying to stem the tide against human nature! Today, the UK’s coalition government has declared war on nepotism. See the report here at the BBC website of an interview with Deputy Prime Minister Nick Clegg.

Regular readers of the blog will have seen a post about British culture called “Posh & Posher: Education & the Old Boys Network” earlier in the year. The main point of the post was that Personal Networks can bring influence and power. Alongside this was a more worrying trend that the increasingly closed network of “old school chums” in government leads to our politicians being out of touch.

I happened to be watching breakfast TV when Clegg was being interviewed. I nearly choked on my cornflakes!

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He said: “We will stop all informal internships in Whitehall, in government, so that you can’t just have this network where people get an internship because of who they know. They should get an internship because of what they know.”

I’m a big fan of meritocracy – we’ve all worked with people who have little talent, but great connections! However, what needs to be recognised is that in the absence of knowing a person, we test out people ultimately through reference to others. Here are two personal examples from the last week that illustrate that “who you know” is so important.

First example, I’m planning to invest in a small US start-up in the area of crowd sourcing. I had a conference call with one of the advisers of the business who is based in San Francisco last week. We’d not met/spoken before – but I have the luxury of checking out his CV via Wikipedia and LinkedIn. He can do the same for me. CVs over – how do we connect. Well, he knows and is trusted by my friend (and start-up founder), Todd, who I’ve know for 20 years. At the end of our first call, the guy in SF floated “do you know ****”? No, but I did know someone who knew **** well – who used to be my companies chairman – and onwards. We’re all reassured by the trust of the “who we know”. CVs are the “what you know”!

Secondly, I had a tweet last night from a Friend of a Friend – Chris Book. We’ve not met, and this was his first tweet to me. He’s from Bath and is very good pal of one of my first connections in my new home town. He tweeted me because of who I know – and knowing my interest in Personal Networks. He wanted my opinion. His tweet was:-

Interesting thought (ish) – my last contract I got through linked in (exactly 3 years ago) this one through twitter

My opinion is that LinkedIn is primarily a CV – and has filled a gap in finding candidates, collating information. The “recommends” service has little use. If you wanted to business with someone or employ, you would pick up the phone/email and check with their connections. Twitter has moved this on so much, you can see whether people are genuinely active – and who wants to know them and engage! Twitter gives the who you really know and have a relationship with – and how they interact with you in a transparent format. LinkedIn gives you the “what you know” and “what you’ve done” presentation.

Sorry Nick! I’m a big fan of the coalition but you need to accept that “who you know” will always be our way of quickly building trust to offering partnerships, employment, opportunities – and internships! As Social Media develops Personal Networks will become more valuable every day. Everyone need to keep focussed on the “who you know”. It will always be the most important and valuable asset you have in life. The CV and application form doesn’t tell the true story….

“Old” Friends and Digital Dog Years

February 9, 2011 9 comments

As you might have seen in the comments on yesterday’s post – life can’t be lived in a vacuum. I’m enjoying having the opportunity during my period of “funemployment” to step back and review the “world” of Personal Networks – and my own personal network.

For my part, I’ve recently done an audit of my Personal Network. Analysing in particular who I knew – and the cross over into social media. During this process, I also mapped out my objectives – and several weaknesses.

1. I am moving my family across the UK to Bath – and I only know a handful of

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folk there. Action – use social media to check out the noise and ask friends if they know anyone who they could intro me to.
2. I’ve got a passion for understanding Personal Networks, I believe there is an opportunity somewhere within – but I’ve no academic background & no contacts on the periphery. Action – write the blog and try to engage with people in and around the sector.
3. I do want to create another business in the next couple of years – but don’t have mentors to help me with that (I’ve spent the last 5 years doing that for others – and forgot myself). Action – go and meet interesting, bright people from all different areas. Find that support network.

Interestingly, the first objective is the hardest. We’ve got out house in Bath (still living mostly in Leicestershire) – but my current close connections are the builders (and jolly nice chaps they are too!). My wife and I are getting out and about – even going to the local quiz nights when we are there on a Sunday evening. However, time is tight – and there is always something to do … and friendships will come slowly.

However, since starting blogging back in July last year – I feel I’m really making process on objectives 2 & 3. In fact, there’s at least one person met on-line who ticks the box for both areas – and feels like an “old friend”! Isn’t that strange? Maybe there are “social media” years like dog years? Digital Dog Years. So 9 months on-line = 3 normal years?

I’ll embarrass my new “old friend” by talking about him a little. Now that will be a test of friendship….

I met Joel D. Canfield when I was given an invited by Seth Godin to join a private network that Seth runs called Triiibes. It was kind of a personal invitation – me and a couple of thousand others. Joel was one of the first people to greet me as I “walked through the door” into this daunting on-line world. He was sincere – and we struck up a conversation. After a day, he took a risk – and sent out the note below to 20 or so of his closest connection on Triiibes:-

a new friend who feels very old guard Phil O’Brien is a new Triiibester; we’ve only just met. But his comments and his blog just might resonate with y’all. He writes about the value of personal networking. He seems like a kindred spirit 🙂

Joel is leading a very different life at the moment – roaming around North America with his wife and daughter. They’re home schooling – and running a virtual business at the same time. He’s living a nomadic life to the full.

We’ve done a Skype call – but essentially our “to and fro” is via email. I can trust him to throw out my thoughts on what I want to do – and he is helping and mentoring me. I’m the proud owner of his book “The Commonsense Entrepreneur” in audio and iPad format – and the writing/ethos shared strikes a cord. Copies of the book are flying out to real-world friends and contacts.

There are also people who I’ve “met” on-line who I hope will be friends. People like Beth Campbell Duke (who was the first person to comment on my blog) and Neal Schaffer (whose LinkedIn book I reviewed). We chat occasionally – meeting for that “digital coffee”.

I’ve also enjoyed making the connection with all the people that I’ve interviewed for the blog – and those that have kindly commented. It’s an environment I like – and I think the transparency of social media makes getting to know people (or at least the basic information) quicker and easier.

Another person I’ve struck up an on-line friendship with is Chris Redmond. He’s a busy international executive (today Moscow – tomorrow Africa!) – but finds time to run marathons, write a blog and twitter. I found a blog post last September that resonated, I commented – and we struck up a conversation. I joined his SuperRedNetwork on LinkedIn – as what he described as a “wildcard”. They’ve made me feel at home – and next week I will meet some of them (plus Chris) for the first time in person at a charity dinner in the UK. Now that will be strange. I wonder if meeting “off-line” will increase or reduce our relationship’s “Digital Dog Years”?

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