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It’s Complicated

February 10, 2011 6 comments

I’m feeling the pressure. I’ve set my self this task of understanding the dynamics and value of Personal Networks. And – it’s complicated.

I started the process by devouring as many books as I could on the subject – the bookshelf continues to fill, but I seem to find less and less time to absorb in this format.

In some ways, book reading has been replaced by the wonderful world of

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blogs and twitter. I’m spending time filtering the feed of information – and reading up-to-date opinion. Fascinating – but still the clouds aren’t clearing.

The most satisfying is getting to talk to people on-line (and occasionally face to face) – and this conjures up a whole other set of questions or investigations. For example, one of my new on-line friends (not mentioned yesterday – as he has 3 twitter profiles and I think he likes to be a little “enigmatic”) – said I might be better spending time with philosophy to understand Personal Networks. He said: “This is because philosophy is, long term, probably the best discipline for ‘thinking beyond existing concepts’ and then coming back with new ones that can then be tried out to see if they make better sense of the data.”

I’m beginning to not only think that this is complicated – but that it will be a rather long job!

If you have read Malcolm Gladwell’s book “Outliers”, your will remember the “10,000-Hour Rule”. Gladwell claims that the key to success is a matter of practicing a specific task for a total of around 10,000 hours.

Seth Godin has a view on Gladwell’s “Outlier”:

“You win when you become the best in the world, however ‘best’ and ‘world’ are defined by your market. In many mature markets, it takes 10,000 hours of preparation to win because most people give up after 5,000 hours. That’s the only magic thing about 10k… it’s a hard number to reach, so most people bail.”

So by my estimation, I’ve so far given 1,200 hours of my time to the investigation of Personal Networks – only 8,800 hours to go! So by 2014, I might be able to give you an authoritative view! Wow – it’s complicated…

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