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Triple Paths – blogging, Personal Networks and “Finding an Angle”

Well, it’s been over a week since the last post.  It’s not that I’ve been twiddling my thumbs – it’s just the triple paths of blogging, investigating personal networks and trying to work out the commercial opportunity all compete for and absorb my time!

BLOGGING – as you will know, I have set out to investigate Personal Networks – and specifically being able to visualise them.  Well, I thought that I should start to make a commitment to visualise my findings on the subject and have been in conversation with the best in the business – Lee LeFever at Common Craft. I’ve also been checking out a recommended course on quick-fire video blogging from Gideon Shalwick at Rapid Video Blogging. Interestingly Lee is probably out of my price range – and Gideon has given me enough tips for free that I don’t need to take the course! The research continues (along with should I move from WordPress.com to Worpress.org!).

PERSONAL NETWORKS – I have finally finished Keith Ferrazzi’s book “Who’s Got Your Back”. It’s only been a slow read because of

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so many things to do – and wanting to take in so many other books. It’s a great personal development book – and it’s the best I have read that illustrates that your Personal Network has a “core”. Keith believes that even with a wide network, you need a very close group of people that look out for you in times of pressure/trouble. Keith uses his book title “Who’s Got Your Back” to pull this “core” role together – but also runs useful analogies of the 12 Apostles (even taking the analogy further when a rogue apostle leaves!). I am impressed by the way Keith opens his heart in parts of the book. As I’ve mentioned in previous blogs about his first book “Never Eat Alone”, Keith is a confident guy – but in this book he really lays himself bare to help people understand his networking principles (Four Mind-sets of Generosity, Vulnerability, Candor and Accountability). The books threatens to peter out (with long explanations of his business’s work with clients) – but I loved the final chapter where he appeals to us all to “escape silo nation”. I hate the modern way of working in “silos” – so what a great “rally call” for me!

“Finding an Angle” – I am just starting reading a new book – it’s self-published by Neal Schaffer of Windmill Network and called “Understanding, Leveraging & Maximizing LinkedIn”. I’ve become a fan of Neal’s blog – and he’s doing a great job on the gradual conversion of a LinkedIn cynic. Just finished Preface and first chapter – and already inspired by his growth of contacts from zero to 18,000 plus. Will be interested to see whether he commercialises his niche. Meanwhile, I am contemplating how Gideon gives away all his video teasers (which are very educational) – and leads you in to a course for $997, when Keith’s book leads to his Relationship Masters Academy for $2,000. We’re all looking for an angle- maybe I should consider training!!!??? … or a book….

Finally, I must say that I have enjoyed my “test study” with LinkedIn (reported a couple of blogs ago). I’m now up to 131 connections – and have pencilled in my notebook to get together to breakfast/lunch with at least 30 of them before the end of the year. There have been some diverse connections already (old contact who watched a friend perform at Edinburgh Festival, old photographer friend who can help with Artist in Residence project I am helping to initiate at Belvoir, etc).

If you are blogger/personal networker thrashing around the blogosphere trying to make sense of it all – do drop me a note or comment. Email is philobr@gmail.com if you want to mail direct.

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